Iain Akerman
Advertising
TBWA\RAAD Saudi Arabia: Re-laying the foundations for success
With the relaunch of its operations in Saudi Arabia, TBWA\Raad is not only looking for growth but to forge a...
Branding
MusicGrid's sonic journey
With its expansion into Saudi Arabia, MusicGrid is looking to place sonic branding at the heart of a company’s brand...
Advertising
The Magnetic Lure of Saudi Arabia
Dozens of regional and international agencies are expanding into Saudi Arabia, looking to capitalise on the kingdom’s growth and contribute...
Advertising
The fundamentalists of Das Kapital
Hubert Boulos and Ramsey Naja, two ad veterans unafraid to speak their minds, are forging a new path with Das...
Industry Talk
A sense of purpose
Purpose can differentiate a brand and lead to astonishing growth. It can also backfire spectacularly. ArabAd takes a closer look...
Industry Talk
Gaza War: why has the ad industry suddenly lost its voice
Communication agencies and their staff stand accused of remaining silent in the face of genocide. Why has an industry that...
Advertising
Big tech’s war on Gaza
The world’s biggest tech companies find themselves accused of complicity in the ethnic cleansing of Palestine. Why? And can protest...
Industry Talk
Public relations in the dock
Public relations in the GCC is thriving, and yet PR practitioners continually fail at media relations. Are journalists rightfully disgruntled,...
Events
Dubai Lynx 2024 and the stars of the show
A change of venue, less formality, and an impressive array of speakers characterised this year’s Dubai Lynx. But what of...
Industry Talk
Saudi Arabia: The final frontier
Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....
Industry Talk
Saudi Arabia, the new hub for the events industry in the Middle East
Saudi Arabia’s events industry is booming. From art and culture to music and sport, a wealth of experiences are enriching...
Advertising
Reda Raad: 'A creative renaissance is what Saudi is undergoing right now'
TBWA\Raad is building a world-class agency in Riyadh, says CEO Reda Raad. A war for talent and competition from Europe...
Industry Talk
Women role in Saudi Arabia’s creative and entrepreneurial revolution
Women are at the forefront of change as Saudi Arabia’s creative industries ride the wave of Vision 2030.
Advertising
Client-agency relationship and the imbalance of power
Unfair contract clauses are more prevalent than ever, leading to strained relationships between smaller agencies and their clients. What can...
Advertising
Israel-Gaza: Brands, Boycotts and Blowback
An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
