News In Brief Gaza War: why has the ad industry suddenly lost its voice Communication agencies and their staff stand accused of remaining silent in the face of genocide. Why has an industry that...
Advertising Saudi Arabia: The final frontier Saudi Arabia is betting big on tourism as it seeks to diversify its economy away from a dependency on oil....
Industry Talk Saudi Arabia, the new hub for the events industry in the Middle East Saudi Arabia’s events industry is booming. From art and culture to music and sport, a wealth of experiences are enriching...
Advertising Reda Raad: 'A creative renaissance is what Saudi is undergoing right now' TBWA\Raad is building a world-class agency in Riyadh, says CEO Reda Raad. A war for talent and competition from Europe...
Industry Talk Women role in Saudi Arabia’s creative and entrepreneurial revolution Women are at the forefront of change as Saudi Arabia’s creative industries ride the wave of Vision 2030.
Advertising Client-agency relationship and the imbalance of power Unfair contract clauses are more prevalent than ever, leading to strained relationships between smaller agencies and their clients. What can...
Advertising Israel-Gaza: Brands, Boycotts and Blowback An unprecedented number of international brands have come out in support of Israel. The backlash against them in the Arab...
Advertising Welcome to the world of creative commerce Creative commerce has rocketed into the limelight. So why aren’t brands across the Middle East embracing it with gusto?
Advertising Tahaab Rais: ‘The ideal agency has strategy at its core’ Tahaab Rais, Publicis Groupe’s chief strategy officer for the Middle East and Turkey, looks back at his experience of judging...
Advertising Ad industry and the rise of the machines Artificial intelligence is transforming the advertising industry, raising questions of human versus machine creativity and how to mitigate bias
Advertising Dubai adland: a world of cautious optimism Inflation and the threat of an economic downturn may be causing jitters, but the UAE’s advertising industry is well placed...
Advertising Ibtikar: from Damascus to Dubai Ibtikar has become the first Syrian agency to open an office in Dubai. ArabAd caught up with its CEO Khaled...
Advertising Pakinam Olama's Around the Clock journey Boutique agency Around the Clock has been quietly making a name for itself. ArabAd caught up with managing partner Pakinam...
Advertising Bassel Kakish, a man for all seasons He may not like to take credit, but Bassel Kakish is the driving force behind the remarkable renaissance taking place...
Events/Awards Dubai Lynx 2023: A festival to remember Publicis Groupe may have dominated this year’s Dubai Lynx awards, but the overall quality of the work was encouragingly high....
